- Brand positioning and messaging
- Corporate narrative development
- Internal and external communications strategy
- Competitive and industry analysis
- Stakeholder and audience mapping
In communications, from strategy to impact. and everything in between.
Work rarely lives in a straight line. Ideas and intentions travel between teams, priorities, and timelines, and even the clearest ones can lose their shape along the way.
This is exactly where I step in. Sometimes there isn't a strategy yet, so I build one. I gather what's scattered, connect the dots, and carry the idea from strategy to execution, and from there, to impact.
A strategic approach is what turns good ideas into long-term plans.
An ally is more than a consultant: it shares your commitment and enthusiasm, and brings the hard truths to the table before they become problems.
Yours is what communication should always feel like: authentic, resonating, and tailor-made for you.
That’s why I, Melis, am
who am i?
I've spent 8+ years in communications, working with major established Turkish companies like Brisa Bridgestone Sabancı and Borusan Holding. Today I bring that experience to Strategically Yours, working across a wide range, from large corporate brands to startups. I take ideas from strategy to impact.
If you're curious what sets me apart, the story starts underwater.
more of the storyhow can i help
- Social media strategy and content planning
- Content creation and copywriting (web, blog, SEO/AIO-optimized)
- Account and community management
- Performance tracking and reporting
- LinkedIn and Instagram ad management
- Sustainability and CSR communication strategy
- Sustainability report narrative and writing
- Executive visibility and thought leadership ghostwriting
- Personal brand strategy development
- Communication style and storytelling
- Digital presence management (LinkedIn, Instagram, personal website)
- Media visibility and PR management (press releases, interviews, podcast content)
- Sponsorship strategy and management
- Employer branding projects
- Event communication and content design
- End-to-end project management
REFERENCES
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Bio-based materials innovation platform
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Turkey's leading tire manufacturer and mobility leader, Bridgestone-Sabancı joint venture
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Leading global reinforcement company, part of Sabancı Holding
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One of Turkey's largest industrial conglomerates
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Fast-growing B2B water-tech SaaS
proof over promises
Strategic Sponsorship Activation
I turned Brisa’s sailing team sponsorship into a strategic driver of the company’s mobility transformation journey.
I led the sponsorship strategy, communications plan, content design, social media, and brand management end-to-end.
I delivered 19 million digital reach, 35 million impressions, and a 21% engagement rate resulting in 4 million interactions, reaching twice the communication target set for the project’s first year.
Website Content & Structure Redesign
I brought Borusan Holding’s new website architecture, content, and design direction to life.
I shaped the company’s digital presence to align with its goals and vision and coordinated a multi-stakeholder workflow throughout the project.
Strategic Social Presence
I redesigned Brisa’s target audience and brand positioning on social media.
I built platform-specific communication strategies and audience models that matched the target audience, and managed ad campaigns aligned with that same strategy.
I delivered 240% growth on LinkedIn and a 7x increase in engagement on Instagram within a year.
Sustainability Programs & Storytelling
I built the communication framework for Borusan Holding’s Sustainable Benefit Program and managed the program end-to-end.
I ran the application and evaluation process, working in coordination with external stakeholders to ensure selected projects progressed in line with the program framework.
I organized capacity-building activities for participating teams, developed communication campaigns covering the entire process, and organized events and a documentary shoot.
Early-Stage Brand Positioning & Storytelling
I built the social media strategy and positioning for Blueit, a B2B SaaS water-tech startup.
I defined target audiences and content pillars, and produced all content end-to-end, including copy, visuals, and design, translating complex technical and regulatory topics into accessible social storytelling.
I grew LinkedIn organic reach by 132% and monthly follower acquisition by 333%, and drove a 167% increase in Instagram profile visits, within 6 months.
my way of making it work
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01
I tune in.
I don't just "take the brief". I ask, observe, and catch what's between the lines. That's where the real stuff hides.
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02
I connect the dots.
I work across teams, timelines, and touchpoints to keep things moving and speaking the same language.
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03
I zoom out.
When you ask for one thing, I think about five. I see where it fits, what it changes, and how to make it better.
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04
I deliver.
Not just on time, but in a way that matches the tone, the strategy, and the bigger picture. And yes, I'll chase whoever I need to.